Full-Stack Distribution Partner

Sales & Distribution Organisation

Creando Associates helps brands maximize their sales potential across General Trade, Modern Trade, E-Commerce, and Quick Commerce — with complete ownership of revenue delivery.

Discover Creando Case Studies
45+
Super Stockists across 15 States
438
Active Distributors
1.65L
GT Retail Stores
168
Sales Officers & Reps
Who We Are

Omni-Channel Distribution, End-to-End

We are a full-stack distribution service provider dedicated to helping brands build robust reach across every channel. Our approach is rooted in inclusive partnerships — we understand brand requirements, align with sales objectives, and take complete ownership of revenue delivery.

General Trade Modern Trade E-Commerce Quick Commerce Pharmacy Chains B2B Wholesale
Distribution warehouse
🎯

Tailor-Made Distribution Solutions

Custom strategies aligned to each brand's unique category, geography, and channel requirements.

👥

Right Manpower Deployment

Experienced field teams with regional expertise, backed by strong area and regional management.

📊

Technology-Driven Execution

Own SFA platform — Creando Connect — for real-time tracking, analytics, and seamless operations.

🤝

Transparent Brand Partnerships

Brands get a clear, transparent view of inventory and how their products perform at every retail touchpoint.

How Creando Can Help

Your Sales & Distribution,
Built Around Your Brand

Whether you're entering a new market, fixing a distribution gap, or scaling fast — we bring the infrastructure, expertise, and ownership to make it happen.

01
🎯

Bespoke Distribution Architecture

We don't offer off-the-shelf solutions. Every engagement begins with a deep-dive into your brand's category dynamics, geography, and competitive landscape — resulting in a tailor-made distribution blueprint built specifically for your growth objectives.

Custom Strategy Market Mapping Channel Design
02
🔧

Problem-First Engagement

Low fill rates. Distributor gaps. Weak outlet coverage. Stalled growth in a region. We start by understanding your specific sales and distribution challenge — then deploy a targeted solution with full operational accountability to solve it.

Gap Analysis Root-Cause Diagnosis Turnaround Plans
03
🏪

Deep Channel Specialisation

Engage us for a single channel or the full spectrum. We bring dedicated expertise and proven execution playbooks for each trade format — so your brand is represented with precision wherever your consumer shops.

General Trade

  • Kirana & Grocery
  • Chemist & Pharmacy
  • Paan Plus Outlets
  • SMAT (Semi-Modern)

Modern Trade

  • B2B Wholesale (Metro, Lots, Flipkart)
  • National Chains
  • Regional Chains

E-Commerce & Quick Commerce

  • Strategic Account Management
  • Order & Inventory Management
  • Listing, Visibility & Promotions
04
🚀

Built for Startups & D2C Brands

Entering physical retail for the first time? We provide the entire distribution infrastructure — partner network, sales team, technology, and reporting — so you can focus on building your brand while we own the ground execution.

D2C to Retail Zero to Network Brand Launch
05
📍

Pilot & Test Market Launches

Validate your product-market fit before committing to a full national rollout. We design controlled test launches across selected geographies and trade channels — with rigorous tracking and data-backed learnings to inform your scale-up strategy.

Geo-Targeted Pilots Channel Tests Scalable Playbooks
Our Network

Creando Infrastructure

A purpose-built supply chain from our Delhi warehouse all the way to 165,000+ retail touch-points across India.

Supply chain logistics India
Pan-India Network
From Delhi to
165,000+ Outlets
🏢

Creando HQ

2,500 sq ft Warehouse
Located in Delhi

📦

Super Stockists

45 Super Stockists
in 15 States

🚚

Distributors

438 Active
Distributors

🏪

Retailers

~165,000 GT Stores
Class A / B / C

🛒

Customers

End Consumers
Across India

2
Regional Sales Managers
17
Area Sales Managers
168
Sales Officers & Sales Reps
What We Do

Our Alternate Channel Capabilities

Deep expertise across every modern sales channel — from GT to Quick Commerce.

🏬

Key Account Management

End-to-end solutions from listing to execution, ensuring brands are represented at their best in every key account.

⚡

Modern Trade, Quick Commerce & E-Commerce

Expert negotiation, listing management, fill rate optimization, and promotional execution across all digital and modern channels.

📈

Strategic Growth Planning

Optimizing visibility, sales velocity, and profitability through data-backed strategies tailored to each brand.

🔍

Data-Driven Insights

Real-time performance tracking and market trend analysis to guide decisions and identify growth opportunities.

🚀

On-Ground Execution

Robust field teams ensuring planogram compliance, in-store presence, and consistent brand representation at every outlet.

🔧

Seller & Platform Management

Complete end-to-end handling of listings, pricing, inventory, and order flow across all e-commerce platforms.

Proven Results

Case Studies

Real outcomes delivered for leading brands across India.

Hamdard
  • OTC division left with virtually no distributor network after family restructuring
  • Creando took the mandate to build a robust all-India distribution network
  • Scaled from 100 distributors to 600 distributors
  • Rejuvenated modern trade presence
  • Successfully launched e-Commerce and Quick Commerce
McVitie's
  • Started distribution operations in Rajasthan, then expanded to MP
  • Increased presence from 8 cities to 23 cities
  • Grew monthly revenue from ₹8 Lacs to ₹21 Lacs PM
  • Achieved this milestone in just 6 months
Mankind Pharma
  • Brand had very strong presence in the chemist channel
  • Required placement and growth in the grocery channel
  • Creando deployed a dedicated sales team for grocery channel
  • Reached the first milestone of 12,000 outlets in West Bengal
Our Partners

Associated Brands

Trusted by leading brands across FMCG, healthcare, personal care, food & beverages, and more.

Hamdard
McVities
NTC
GarudaFood
Goly Goly
Blue Heaven
Natures Essence
Coco Nato
Mai Rasoi
Cravova
Plantas
Prabhji Haldirams
Hamdard
McVities
NTC
GarudaFood
Goly Goly
Blue Heaven
Natures Essence
Coco Nato
Mai Rasoi
Cravova
Plantas
Prabhji Haldirams
Bata
Multani
Jaquline
Mankind
Fertin Pharma
Philip Morris
DP World
Shri Sam
Botanica
Equal
Aloe Veda
Coco Nato
Bata
Multani
Jaquline
Mankind
Fertin Pharma
Philip Morris
DP World
Shri Sam
Botanica
Equal
Aloe Veda
Coco Nato
Hamdard
McVities
NTC
GarudaFood
Goly Goly
Blue Heaven
Natures Essence
Coco Nato
Mai Rasoi
Cravova
Plantas
Prabhji Haldirams
Bata
Multani
Jaquline
Mankind
Fertin Pharma
Philip Morris
DP World
Shri Sam
Botanica
Equal
Aloe Veda
Coco Nato
Our Reach

Chains We Service

From B2B wholesale to quick commerce platforms — we cover every channel where your customer shops.

B2B Chains

  • Flipkart Wholesale
  • Lots Wholesale
  • Metro Wholesale

Pharmacy

  • Apollo Pharmacy
  • Noble Plus
  • Frank Ross
  • Wellness Forever
  • Tata 1mg

B2C Retail

  • SPAR
  • Spencers
  • Nature's Basket
  • Relay
  • Citykart
  • Rajmandir

E-Commerce

  • Amazon
  • Flipkart
  • Nykaa
  • Meesho
  • HealthMug
  • Netmeds

Quick Commerce

  • BigBasket
  • Zepto
  • Instamart
Creando Connect

Technology-Powered Distribution

Our own SFA (Sales Force Automation) platform gives brands real-time visibility and data-driven control over their distribution.

Channel & Category Purchase Behaviour

Track buying patterns at an outlet level across channels and categories for granular insights.

Frequency & Offtake Analysis

Monitor purchase frequency, average order value, and offtake patterns per outlet.

Promotion Impact Measurement

Measure the effectiveness of promotional activities with before/after analysis at the outlet level.

SKU & Seasonality Tracking

Category-SKU share analysis and seasonality impact tracking for smarter planning.

New Launch Monitoring

Track new SKU adoption and distribution penetration in real time from day one.

Creando Connect

A powerful mobile-first platform for sales teams and retailers alike — enabling live order management, inventory updates, distributor tracking, and complete transaction history on the go.

App Dashboard App Orders App Analytics App Products App Transactions
Live Dashboard Beat Management Outlet Summary Order Management Team Analytics Stock Updates Transaction History Notifications
What We Deliver

Creando Deliverables

A structured, end-to-end engagement model — from partner onboarding to revenue accountability — designed to give brands measurable, transparent outcomes at every stage.

01
🤝
Distribution Partner Selection
Identification and onboarding of the right distribution partners across prioritized markets — ensuring fit, capability, and geographic coverage from day one.
Market Mapping · Partner Vetting · Onboarding
02
👥
Sales Organization Setup
Structured deployment of a dedicated sales team aligned to market needs — covering field officers, area managers, and regional leadership for complete coverage.
Team Structure · Deployment · Training
03
⚙️
Sales & Distribution Management
End-to-end execution and operational ownership of the distribution network — from order flows and outlet coverage to fill rates and in-store execution.
Execution · Operations · Channel Management
04
📈
KPI & Revenue Delivery
Full accountability for sales targets, revenue growth, and market penetration milestones — with agreed KPIs tracked and reported at every review cycle.
Revenue Targets · Growth KPIs · Market Penetration
05
📊
MIS & Reporting
Regular, structured management information system reports covering sales performance, outlet-level data, distributor health, and growth analytics across all channels.
Weekly Reports · Outlet Analytics · Distributor Health
📱
06
Creando Connect SFA Implementation
Full deployment and implementation of Creando's proprietary Sales Force Automation platform. CAPL provides customized dashboards, agreed reporting formats, and scheduled frequency — giving brand partners a transparent, real-time view of their distribution performance.
SFA Platform · Custom Dashboards · Agreed Formats & Frequency
Get In Touch

Partner with Creando

Whether you're a startup entering retail or an established brand looking to expand distribution, we have the infrastructure, team, and technology to take you forward.

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