At Creando our Team brings more than 60 years of collective experience to the table.


Arshad Siddiqui

With over 20 years of experience in marketing, sales & distribution and strategic planning in the FMCG, retail and healthcare sectors, Arshad brings to the table his invaluable country-wide exposure to the world of marketing for his clients. He has previously been engaged with much esteemed organisations like Balsara, ITC, Smithkline Beecham, Dr. Morepan, Hamdard, Amway, Rasna and SRL before he started Creando Associates. He exposure ranges from varied categories like Healthcare, Tobacco, Stationary, Beverages, Personal Care, OTC, Confectionary etc. Adept in developing and streamlining systems with proven ability, Arshad helps in enhancing operational effectiveness and meeting goals with all parameters.


Shahzad Siddqui

Shahzad’s key Strength is in sales with more than 20 years of experience in Sales, Business Development and Channel & Key Account Management in the FMCG, OTC, Mobile accessories sectors. Shahzad has been a part of the senior teams at a number of organisations like Rasna, Optimus Infracom, Hamdard, Parle Agro, Gillette, Perfetti before co-founding Creando. With his background, he can quickly understand a company’s sales requirements. He uses his experience to help transform brands with innovative solutions. Banking on his in-depth understanding of sales figures, Shahzad knows how to promote volumes.


Tanvi Chopra

As a marketing professional, Tanvi with over 10 years of experience in brand management, market research, product development and corporate communications. She has been a part of various organizations like Rasna, Religare, Solution Digitas and JWT before becoming the founder member of Creando. She brings fresh insights, unique ideas and a passionate approach to every assignment. She holds a post-graduation degree in Communications from Delhi University.